Voluntary shoutout: The Holy Grail of shoutouts.S4S (shoutout for shoutout): S4S is a simple trade – they agree to give you a shoutout on their page if you give them a shoutout on yours.This is when you pay a user to promote your brand, typically with cash or via an exchange for a free product or access to your service. Paid shoutouts: These shoutouts are a classic influencer marketing tactic.Note: If you’re not familiar with influencer marketing or what a “social media influencer” is, check out this comprehensive influencer marketing ebook.Īn Instagram shoutout can happen in a few ways: In many cases, shoutouts fall under the umbrella of influencer marketing – a massive trend that has more than doubled in the past couple of years and doesn’t show signs of stopping anytime soon. If it’s a business shoutout, User A’s post might contain a photo or video of a specific product or service that User B sells. An Instagram shoutout, also colloquially called Insta shoutout or IG shoutout, is essentially when one user promotes another user on their own Instagram account.Īn Instagram shoutout usually takes the form of User A creating a post or story that contains a photo or mention of User B.

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